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The Strawlo Blog

Building e-commerce in Africa

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Eko Just Got Hands: Your AI Assistant Can Now Run Your Store With You
ArticleJune 11, 2026

Eko Just Got Hands: Your AI Assistant Can Now Run Your Store With You

Eko, Strawlo's AI assistant, can now take actions for you — update stock, create payment links, recover abandoned carts, draft WhatsApp messages, and more.

Announcements
Product Options and Variants: Selling One Thing in Many Versions
ArticleJune 8, 2026

Product Options and Variants: Selling One Thing in Many Versions

Sell the same product in different sizes, colors, or styles without creating duplicate listings. Here's how product options and variants work on Strawlo.

How-to's
Turn Your Instagram Posts Into Products in Seconds
ArticleMay 09, 2026

Turn Your Instagram Posts Into Products in Seconds

Most merchants already have their whole catalogue on Instagram. Strawlo just makes it shoppable. Connect your account, pick your posts, and your store is ready.

Announcements
Moving from Shopify to Strawlo Just Got Way Easier
ArticleMay 09, 2026

Moving from Shopify to Strawlo Just Got Way Easier

Migrating from Shopify to Strawlo just got a whole lot easier. Connect your store, pick your products, and we handle the rest.

Announcements
Strawlo Is Now on iOS — Your Store, Right in Your Pocket
ArticleMay 02, 2026

Strawlo Is Now on iOS — Your Store, Right in Your Pocket

The Strawlo iOS app is officially here. Manage your store, track orders, and grow your business — right from your pocket.

Announcements
Meet Eko: Your AI Business Assistant Inside Strawlo
ArticleApril 04, 2026

Meet Eko: Your AI Business Assistant Inside Strawlo

Eko is Strawlo's built-in AI assistant that answers real questions about your store — revenue, orders, customers, inventory, and more — instantly.

Announcements
Smart Delivery: How Customers Pin Their Location and How You Get Directions
ArticleMarch 28, 2026

Smart Delivery: How Customers Pin Their Location and How You Get Directions

Your store checkout now has a Google Maps address picker. Customers search, pin, or use GPS to set their delivery spot. You get one-tap directions and shareable delivery info.

Announcements
Fast-Selling Products in Ghana: 6 High-Demand Items That Sell Fast
ArticleMarch 24, 2026

Fast-Selling Products in Ghana: 6 High-Demand Items That Sell Fast

Ghana's best-selling, high-demand products right now: what sells fast, where to source it and what it costs to start, plus a list of fast-moving consumer goods.

Business Ideas
How to Manage Inventory For Your Business
ArticleJanuary 14, 2026

How to Manage Inventory For Your Business

Master inventory management for your business.

How-to's
Reliable Delivery Services in Ghana: Why Businesses Are Choosing Yango Delivery
ArticleJanuary 14, 2026

Reliable Delivery Services in Ghana: Why Businesses Are Choosing Yango Delivery

Discover why Ghanaian businesses are switching to Yango for deliveries.

Business Ideas
Customer Reviews: How to Get Them and Why They Matter for Ghanaian Shoppers
ArticleJanuary 13, 2026

Customer Reviews: How to Get Them and Why They Matter for Ghanaian Shoppers

Learn why customer reviews are crucial for Ghanaian businesses and discover simple ways to get more positive reviews from your customers.

Marketing
How to Use Word-of-Mouth Marketing to Grow Your Business in Ghana
ArticleJanuary 13, 2026

How to Use Word-of-Mouth Marketing to Grow Your Business in Ghana

Discover simple ways to get Ghanaians talking about your business. Learn how word-of-mouth marketing can grow your customer base.

Marketing
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