About Strawlo
Every day, African entrepreneurs use Strawlo to grow their businesses
Strawlo is the simplest way to create an online store, accept payments, and reach more customers across Africa.
Start for freeWhat is Strawlo?
Strawlo is an e-commerce platform built for African entrepreneurs, small business owners, and creators who want to sell online without the complexity.
Starting an online business should not require a computer science degree or a massive budget. Strawlo gives you everything you need to create a professional store, accept payments securely, manage your orders, and grow your customer base — all from your phone.
We handle the technical complexity — hosting, security, payment processing — so you can focus on what matters: making great products and delighting your customers.
Sell anything, your way
From food to fashion to electronics — if you make it or stock it, you can sell it on Strawlo.
Food & Drinks
Clothing
Electronics
Accessories
Bags
Skincare & Beauty
Shoes
Home & Living
Art & Crafts
Health & Fitness
How Strawlo works
From your first product to your thousandth order, here is how Strawlo helps you sell.
Create your online store
Sign up in seconds and choose a theme that matches your brand. Your store is live and ready to share with customers immediately.
Add your products
Upload photos, set prices, and organize products into collections. Add variants for different sizes, colors, or options.
Accept payments instantly
Customers pay securely with cards, bank transfers, or mobile money. Funds go directly to your bank account with no middlemen.
Manage orders on the go
Get notified when orders come in. Track, fulfill, and manage everything from your phone or computer.
Market and grow your business
Create discount codes, run flash deals, and reach customers through WhatsApp. Track your sales and visitor analytics to see what works.
Sell from anywhere
Share your store link on social media, WhatsApp, or anywhere your customers are. Your store works beautifully on every device.
Who uses Strawlo?
Whether you are just getting started or already selling, Strawlo is built for you.
Small Business Owners
Take your physical shop online and reach customers beyond your neighborhood.
Social Media Sellers
Stop chasing bank transfers. Get a proper store with real payment processing.
Creators & Makers
Showcase your handmade products with a beautiful store that does your work justice.
Side Hustlers
Start and manage your business from your phone, even with a full-time job.
Start free, upgrade as you grow
No hidden fees, no surprises. Choose the plan that fits your business and scale up whenever you are ready.
See our plansFrequently asked questions
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Ready to start selling?
Join thousands of African entrepreneurs growing their business with Strawlo.
Get started for free