A store that feels like you.
Your products, your colors, your own corner of the internet. Build a storefront without starting from scratch.
Explore storefrontsAbout Strawlo.
Big ambition deserves better tools.
We’re making it easier for African businesses to sell online.
A beautiful store, familiar payments, and everything you need
to turn “I have an idea” into “I run a business”.
The ambition was there.
The tools needed to catch up.
Across Africa, brilliant sellers run businesses through WhatsApp chats, Instagram DMs, and bank-transfer screenshots. They make it work. But keeping up with every message, payment, and order takes time away from building something bigger.
We started Strawlo after watching sellers we admire lose sales to broken links and the back-and-forth of manual payments. They needed a simpler way to bring it all together.
So we’re building one. A professional online store, the payment methods your customers know, and the tools to manage it all from your phone. More room for your business. More time for you.
Everything your business needs.
All working together.
From the first product you list to the next order you send.
Payments that feel familiar.
Let customers pay with mobile money and cards. A simple checkout, built around the way people already pay.
Explore payments
Every order, in its place.
Keep track of what was ordered, what needs packing, and what’s on its way. One place to stay on top of the day.
Explore ordersKnow what’s working.
See your sales, understand your visitors, and find the products people keep coming back for.
Explore analyticsA name of your own.
Give your business a home customers remember. Connect your own domain and make every link feel like your brand.
Explore domainsA little help goes a long way.
Meet Eko, your AI assistant inside Strawlo. Get help with the everyday work of running your store.
Meet EkoLocal understanding.
Bigger possibilities.
A customer paying with mobile money. An order coming in from Instagram. A business run between the shop floor and a phone screen. Those aren’t edge cases. They’re where we start.
Familiar paymentsYour own storefrontPeople here to help
Talk to our team What we stand for.
01Merchants first.
Your store, your money, your customers. You stay in control. We start with what makes your business better.
02Simple beats clever.
Powerful tools should feel easy to use. We put the work into the details so you can focus on selling.
03Built for here.
Local payment methods, mobile-first stores, and real understanding of how businesses work around us.
04We grow together.
Your feedback shapes what comes next. From your first order to your next big idea, we’re here to help.
Get an online store
for what you sell
Food & drinks
Freshly baked treats, signature meals or your next favourite sip. Put your menu online, let customers choose what they love, and keep every order in one place.
Create your store
Health & wellness
From everyday health essentials to supplements and personal care. Give customers clear product information, keep your stock organised, and make reordering simple.
Create your store
Gadgets & electronics
Phones, headphones and the accessories that keep life connected. Show off the specs, organise your range, and help shoppers find their next upgrade.
Create your store
Sports & fitness
Training gear, activewear and essentials for the next adventure. Bring your collection together and make it easy for customers to gear up for their goals.
Create your store
Fashion & apparel
Streetwear, everyday essentials or a collection all your own. Give every piece its moment, let shoppers pick their size, and take orders in one place.
Create your store
Beauty & skincare
Skincare routines, signature scents and beauty must-haves. Bring your range together in a store customers can browse, shop and come back to.
Create your store
Home & living
Handmade ceramics, soft furnishings or those one-of-a-kind finds. Show the details that make each piece special and turn inspiration into orders.
Create your store
Shoes & accessories
From fresh sneakers to the bag that goes with everything. Showcase your styles, keep track of stock, and make the next great find easy to buy.
Create your store
Jewellery & watches
Everyday pieces, handmade jewellery and watches for special moments. Show the details that make your collection shine and help customers find their perfect piece.
Create your store
Books & stationery
Books, notebooks and supplies for work, school or a fresh idea. Bring your shelves online and make it easy for customers to stock up on their favourites.
Create your store
Arts & crafts
Original artwork, handmade creations and supplies for the next project. Share your craft, showcase each piece, and turn your creativity into orders.
Create your store
Gifts & flowers
Fresh bouquets, thoughtful gift boxes and personalised surprises. Help customers find something special for every occasion and order it in a few simple steps.
Create your store
Pet supplies
Treats, toys and everyday essentials for furry companions. Bring your pet care range together and make it easy for customers to keep their favourites stocked.
Create your store
Auto & motorcycle accessories
Riding gear, vehicle accessories and care essentials for the road ahead. Organise your range, share product details, and help customers find what they need.
Create your store
Baby & kids
Little outfits, cuddly toys and essentials for growing families. Create a welcoming store where parents can browse your range and shop for every stage.
Create your storeStart with an idea.
Make it your own.
Your next chapter doesn’t need a complicated setup. Give your business a home on Strawlo.
Create your store Find the right plan