About Strawlo.

Big ambition deserves better tools.

We’re making it easier for African businesses to sell online.
A beautiful store, familiar payments, and everything you need
to turn “I have an idea” into “I run a business”.

The ambition was there.
The tools needed to catch up.

Across Africa, brilliant sellers run businesses through WhatsApp chats, Instagram DMs, and bank-transfer screenshots. They make it work. But keeping up with every message, payment, and order takes time away from building something bigger.

We started Strawlo after watching sellers we admire lose sales to broken links and the back-and-forth of manual payments. They needed a simpler way to bring it all together.

So we’re building one. A professional online store, the payment methods your customers know, and the tools to manage it all from your phone. More room for your business. More time for you.

Everything your business needs.
All working together.

From the first product you list to the next order you send.

A store that feels like you.

Your products, your colors, your own corner of the internet. Build a storefront without starting from scratch.

Explore storefronts

Payments that feel familiar.

Let customers pay with mobile money and cards. A simple checkout, built around the way people already pay.

Explore payments

Every order, in its place.

Keep track of what was ordered, what needs packing, and what’s on its way. One place to stay on top of the day.

Explore orders

Know what’s working.

See your sales, understand your visitors, and find the products people keep coming back for.

Explore analytics

A name of your own.

Give your business a home customers remember. Connect your own domain and make every link feel like your brand.

Explore domains

A little help goes a long way.

Meet Eko, your AI assistant inside Strawlo. Get help with the everyday work of running your store.

Meet Eko

Local understanding.
Bigger possibilities.

A customer paying with mobile money. An order coming in from Instagram. A business run between the shop floor and a phone screen. Those aren’t edge cases. They’re where we start.

Familiar paymentsYour own storefrontPeople here to help

Talk to our team

What we stand for.

Merchants first.

Your store, your money, your customers. You stay in control. We start with what makes your business better.

Simple beats clever.

Powerful tools should feel easy to use. We put the work into the details so you can focus on selling.

Built for here.

Local payment methods, mobile-first stores, and real understanding of how businesses work around us.

We grow together.

Your feedback shapes what comes next. From your first order to your next big idea, we’re here to help.

Get an online store
for what you sell

Create your store

Food & drinks

Freshly baked treats, signature meals or your next favourite sip. Put your menu online, let customers choose what they love, and keep every order in one place.

Create your store

Health & wellness

From everyday health essentials to supplements and personal care. Give customers clear product information, keep your stock organised, and make reordering simple.

Create your store

Gadgets & electronics

Phones, headphones and the accessories that keep life connected. Show off the specs, organise your range, and help shoppers find their next upgrade.

Create your store

Sports & fitness

Training gear, activewear and essentials for the next adventure. Bring your collection together and make it easy for customers to gear up for their goals.

Create your store

Fashion & apparel

Streetwear, everyday essentials or a collection all your own. Give every piece its moment, let shoppers pick their size, and take orders in one place.

Create your store