Customizing Your Store Appearance

Make your store look professional and unique! The Customize Store page lets you add your logo, pick your brand colors, set up your fonts, and add important information about your business.

To get started, click Customize Store in your sidebar menu.

The Three Tabs

Your customization page is organized into three simple tabs:

Store Configuration - Logo, colors, and fonts
About - Your story, social media, and contact info
SEO - Help people find your store on Google

Let's go through each one.

Tab 1: Store Configuration

This is where you set up how your store looks.

Store Name

Your store name appears at the top of your store and in your web address. For example, if your store name is "Fashion Hub", your store URL will be fashionhub.strawlo.com.

Important rules for your store name:

Must be 3-30 characters long
Can only use letters, numbers, and hyphens (-)
Cannot use reserved words like "admin", "support", or "strawlo"

When you type a name, the system will check if it's available:

Green checkmark = The name is available!
Red X = Someone else is already using that name, try another one

Store Logo

Your logo is the face of your brand. It appears at the top of your store and also becomes your favicon (the tiny icon in browser tabs).

How to upload your logo:

Click the upload area or drag and drop your image
Use a square image for best results
Recommended size: 200 x 200 pixels
Accepted formats: PNG or JPG

Once uploaded, you'll see a preview of your logo. Click the remove button if you want to change it.

Brand Colors

Colors make your store feel like YOU. You can customize four colors:

Primary Color

This is your main brand color. It's used for:

Headlines and titles
Important links
Accent elements

Secondary Color

This is your supporting color, used for:

Secondary elements
Less prominent highlights

Button Color

This is the color of all your buttons (like "Add to Cart" or "Buy Now"). Make sure it stands out!

Background Color

This is the color behind everything on your store page.

How to change a color:

Click on the colored square
Use the color picker to choose your color, OR
Type in a hex code (like #ff5500) directly
The color updates instantly in the preview

Tip: Choose colors that work well together and match your brand. If you have a logo, try picking colors from it!

Typography (Fonts)

Fonts affect how professional your store looks. You can choose different fonts for headings and body text.

Heading Font

Used for titles, product names, and section headers. Options:

System Default (Modern) - Clean, works everywhere
Inter (Clean) - Professional and easy to read
Playfair Display (Elegant) - Fancy, great for luxury brands
Roboto (Classic) - Friendly and familiar

Body Font

Used for descriptions, paragraphs, and regular text. Same options as heading font.

Tip: You can mix fonts! Try pairing an elegant heading font (like Playfair Display) with a clean body font (like Inter) for a professional look.

Tab 2: About

This tab is all about telling customers who you are and how to reach you.

About Section

This is where you tell your story. Customers love knowing the person behind the store!

Show on store toggle: Turn this on or off to control whether the About section appears on your store.

What to write:

Who you are
What you sell and why
What makes your products special
Your mission or values

Example:

"Welcome to Fashion Hub! I'm Sarah, and I started this store in 2023 to bring affordable, stylish clothing to Ghana. Every piece is carefully selected for quality and style. Thank you for shopping with us!"

Social Media Links

Connect your social media accounts so customers can follow you. Just enter your username (not the full URL) for each platform:

Instagram - Enter: yourstore (becomes instagram.com/yourstore)
Twitter / X - Enter: yourstore (becomes twitter.com/yourstore)
Facebook - Enter: yourstore (becomes facebook.com/yourstore)
Snapchat - Enter: yourstore (becomes snapchat.com/add/yourstore)

Tip: You don't need to include the @ symbol. Just type your username and Strawlo will create the full link.

Contact Information

Let customers know how to reach you.

Phone Number (Required)

This is how customers will contact you about orders or questions. Enter your phone number with country code.

Example: +233 XX XXX XXXX

Contact Email (Optional)

If you want customers to email you, add your email address here.

Example: hello@yourstore.com

Tab 3: SEO

SEO (Search Engine Optimization) helps people find your store when they search on Google. This is important for getting more visitors!

Meta Title

This is what appears as the clickable title in Google search results. Keep it short and descriptive.

Maximum: 60 characters
Example: "Fashion Hub - Trendy Affordable Clothing in Ghana"

A character counter shows you how many characters you've used.

Meta Description

This is the short description that appears below your title in Google search results. It should make people want to click!

Maximum: 160 characters
Example: "Shop the latest fashion trends at affordable prices. Fast delivery across Ghana. Quality clothing for men and women."

Tips for a good meta description:

Mention what you sell
Include your location or delivery area
Add something that makes you special
End with a call to action if possible

Social Share Image (OG Image)

This is the image that appears when someone shares your store link on Facebook, WhatsApp, Twitter, or other social media.

How to upload:

Click the upload area or drag and drop
Recommended size: 1200 x 630 pixels
Use PNG or JPG format

Tips for a good social share image:

Include your logo
Add your store name
Use your brand colors
Make it eye-catching!

If you don't upload one, social media will try to grab a random image from your page (which might not look great).

Saving Your Changes

After making changes, you need to save them!

On desktop: Look for the "Save changes" button in the sidebar on the right.

On mobile: Scroll down to find the "Save changes" button at the bottom.

When you click save:

The button shows "Saving..." with a spinner
Your changes are uploaded to Strawlo
You'll see a success message: "Store settings saved successfully!"

Important: Changes won't appear on your live store until you click Save!

Previewing Your Store

Want to see how your changes look? Click the "Preview store" button to open your store in a new tab.

Note: Make sure to save your changes first, or you won't see your latest updates in the preview.

Quick Customization Tips

1. Start with Your Logo

Upload your logo first - it sets the tone for everything else.

2. Pick Colors from Your Logo

If you have a logo, use a color picker tool to find the exact colors in it, then use those as your brand colors.

3. Keep It Simple

Don't use too many different colors. Stick to 2-3 main colors for a clean, professional look.

4. Test on Mobile

Most of your customers will visit on their phones. Preview your store on mobile to make sure it looks good!

5. Complete Your About Section

Stores with a personal story build more trust with customers. Take time to write a genuine About section.

6. Add Social Media

Even if you only have Instagram, add it! It helps customers trust that you're a real business.

7. Don't Skip SEO

Taking 5 minutes to fill in your meta title and description can help more people find your store through Google.

Image Size Guide

Here's a quick reference for all the images you can upload:

Image	Recommended Size	Format
Store Logo	200 x 200 pixels	PNG or JPG
Social Share Image	1200 x 630 pixels	PNG or JPG

Frequently Asked Questions

Can I change my store name later?

Yes! You can change your store name anytime from the Customize Store page. Just remember that changing it will also change your store's web address.

What if the store name I want is taken?

Try adding a word like your location (FashionHubGH) or a descriptor (TheFashionHub). Get creative!

Do I have to fill in everything?

No. Only your store name and phone number are required. Everything else is optional but recommended.

How long does it take for changes to appear?

Changes appear almost instantly after you save. Refresh your store page to see them.

Can I use my own custom fonts?

Currently, you can choose from 4 professional font options. Custom font uploads are not available yet.

Need Help?

If you're having trouble customizing your store or need design advice:

Email us - support@strawlo.com
Join our community - Connect with other sellers in our WhatsApp group
Watch tutorials - Check out our YouTube channel for video guides

We're here to help you create a beautiful store!